Fostering Creativity and Innovation: Creating a Sustainable Innovation Environment in the United Arab Emirates

$167.74

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Description

Compiling best practices and original studies, this book explores the factors affecting organizational sustainability of creativity and innovation and provides a toolkit for identifying vulnerabilities within the current strategy. The author focuses particularly on the United Arab Emirates (UAE), providing concrete suggestions for developing and enhancing creativity, and eventually achieving results. Both creativity and innovation have become foundations in recent years for maximizing competitive advantage, and so this book is critical reading for everyone engaged in ensuring sustainable development in organizations, particularly those in the Middle East.

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